Tonton

Tonton was a playful Telegram mini-app powered by Intract, where users tapped on Tonton the pig, completed quests and rescued other piggy characters to earn daily rewards and partner airdrops. Designed as a gamified onboarding funnel, the app combined “tap-to-play” mechanics with social progression, encouraging players to invite friends, build teams and unlock rewards. At its peak, Tonton reached 500K daily active users, becoming one of the most engaged gamified reward apps on Telegram.

I contributed to the full branding of Tonton, helping define the character, narrative and overall visual direction. I created the core illustrations, marketing graphics and supporting UI elements to maintain a consistent visual system across the product. Additionally, I edited all promotional videos, shaping a cohesive and engaging identity that supported strong organic growth during the app’s peak.

Although the product no longer exists due to the decline of the mini-app narrative, the campaign and its assets remain visible through community posts on @TonTon_Intract.