Authena

Authena is the evolution of FairDAO’s existing Proof of Humanity product, redesigned to become a dedicated identity layer for the decentralized web. Authena proves real users without exposing personal data, creating trusted digital communities.With this revamp, FairDAO positioned Authena as an independent, product-driven brand that balances security, intelligence, and human authenticity.

As part of this transformation, I was responsible for the logo and brand direction, creating a visual system that communicates verified identity, connection, and digital trust. The new mark and design language emphasize clarity, precision, and human-centered technology, ensuring high impact across interfaces, marketing, and motion.

To support launch, FairDAO commissioned an agency for the official product video, where I contributed to the core creative direction during the concept stage and later assisted with post-production, aligning visual narrative and brand expression.